The Blog Squad

Monday, December 26, 2005

Short Pump vs. Stony Point

On the day after Christmas there isn't much to talk about really. AOL, for instance, has as its banner news story — "He's Blind, and He Golfs. How does Zohar Sharon do it?" But one little item in the paper today did catch my eye, on a topic I hear a lot of people (OK, mostly women) talking about: Short Pump vs. Stony Point.

In a piece today about the ups and downs of the local business community this past year, the Times-Dispatch's MetroBusiness section dubbed Short Pump Town Center an unequivocal UP, with the paper citing a 16.6 percent increase in sales in the first half of the year compared with the same time frame in 2004. Stony Point Fashion Park was labeled DOWN or FLAT, with sales falling more than 12 percent in the first six months of 2005. Since malls don't give out sales figures, these numbers are usually determined by looking at sales-tax information. A representative of the company that owns Stony Point disputed the T-D's figures saying, "We are very satisfied with our results at Stony Point." Not exactly effusive enthusiasm.

I would assume the bigger Short Pump Town Center would rack up larger sales but I wonder what explains the dip for Stony Point. What do you all think of these outdoor malls? What I find interesting is that time and time again I hear people say how much they love Stony Point — it's comfortable and very conducive to strolling. It has some great stores — Sur La Table, Anthropologie, Saks Fifth Avenue, Restoration Hardware — yet it also has a low-key, low-stress feel. Could that be part of the problem? Do people just like to hang out there and not actually spend money?

Short Pump, on the other hand, I have heard described as overwhelming, too big, too much. Still, it has the stores a lot of people want: Crate & Barrel, the Apple store, Pottery Barn and Pottery Barn Kids, Nordstrom and some great local retailers like Soak!, Saxon Shoes and the venerable Schwarzschild Jewelers.

So what is it? Do we like to stroll one and shop the other? Can they both succeed or is it inevitable that one will stamp out the other? Let's hope this town is big enough for the both of them, unlike the two sheriffs ...

4 Comments:

At Tue Dec 27, 12:25:00 AM EST, Blogger Ken Lammers said...

I live in Midlothian and can tell you that around here it's not a question of going to Short Pump or Stony Point. It's a question of going to Short Pump or the Chesterfield Towne Center.

Look at it this way: I can drive five minutes on Midlothian and stop at the Towne Center where I can get most anything I need and can get from one store to another without getting wet. If the Towne Center isn't enough I can jump on 288 and in 15 minutes I'm at Short Pump. Nice big stores and all within a couple minutes drive of each aother. Everything's there. So what's the reason I should drive up the Chippenham Deathway and actually into the City? Because it has more snob-oriented stores and better walking spaces?

 
At Tue Dec 27, 03:28:00 PM EST, Anonymous RMJ said...

There's more to do and more places to go surrounding Short Pump then there is surrounding Stony Point.

 
At Thu Jan 05, 10:19:00 AM EST, Anonymous Anonymous said...

It's quite simple - Stony Point is great for window shopping and strolling around before dinner - they do have some great restaurants - but when it comes to getting down to shopping, Short Pump has more stores, more variety, more of what you want rather than what you wish you could afford. How much real shopping do you do at places like Coach & Louis Vuitton?

Short Pump also has 3 real department stores -Sure Sak's is nice to walk through but it's really not a department store, it's a high end fashion store. There also are some great big-box stores nearby Short Pump on Broad if you can't find what you want or (as at Christmas) if you're trying to get your list cheked off. Places like Circuit City, Best Buy, Target, Kohl's, SteinMart, CompUSA & Costco all down the street!

 
At Thu Feb 20, 03:25:00 PM EST, Anonymous Melania Vazquez said...

Hi! My name is Melania Vazquez and I am working on a documentary in class for VCU about Short Pump and want to include about the "rivalry" between the two malls wanted to possibly interview you on the subject? can you email me? vazquezmm@vcu.edu


Thanks!

 

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